Advertising does have impact on people’s purchase decision. Recently, I saw quite a few TV commercials on Perrier bottled water, which shows a scene in a hot summer day. Everything is melting and a lady catches the last bottle of Perrier water before it falls into a swimming pool.

On Saturday, I bought 4 big bottles of Perrier water because the store was selling 4 bottles for $5. This year’s Labor Day was on Monday. It was so hot that I was totally soaked in sweat only after a dozens of minutes doing yard work. It was refreshing to enjoy the big bottle of Perrier water, sitting in the shade. While feeling the tiny bubbles bursting on my tongue, I studied the top and bottom labels, just to make the time in my hands useful.

Suddenly, I noticed a hand-written type of sentence on the back side of the bottom label, which read the title of this article. I was delighted. The pleasure of finding this secrecy and reading this sentence was more than that of drinking the water. How nice it is to have thirst quenched and emotion excited at the same time?! Maybe that is exactly what the bottling company designs. I was wondering.

I admire the idea. We, as drilling engineering software developers, often do something similar on the graphic user interface (GUI) of our software. For example, users can use “Well Path” functions in our Dr. DE (drilling engineering toolbox software) to design different well trajectory.  For example, user can easily create a build-and-drop shape. Dr. DE performs the calculation and displays the results in one click.

The tabulated numbers may be too abstracted to many users. So, we have this window of explanation.

It is not quite insightful as the title of this article, but it visualizes the table, just as the sentence elevates the sensation.

We are making our software sophisticated yet simple to use. By doing so, not only do we liberate drilling engineers from problems, but also bring smiles to their faces.